Data That Drives Decisions
Behind every successful startup lies a story told in numbers. We help Australian founders understand what their metrics really mean and how to use them to secure funding.
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Making Sense of Your Numbers
Most startups track the wrong things or miss the story their data tells. We've worked with over 200 Australian startups since 2019, and the pattern is always the same – founders focus on vanity metrics while investors look for something completely different.
Take monthly recurring revenue. Everyone knows it matters, but most startups present it wrong. They show growth without context about churn, expansion revenue, or cohort behavior. That's not data – that's just numbers on a page.
Our approach starts with understanding what stage you're at and what investors at that stage actually care about. Pre-seed investors want to see traction and product-market fit signals. Series A investors dig into unit economics and scalability metrics.
Key Areas We Analyze
Revenue Quality
Not all revenue is created equal. We help you show the difference between one-time sales and sustainable recurring revenue.
Customer Metrics
Acquisition costs, lifetime value, and retention rates that tell the real story of your business model.
Market Sizing
Bottom-up analysis that proves your addressable market is both large enough and reachable.
Competitive Position
Benchmarking against similar companies at your stage, with realistic growth trajectories.
Expert Perspectives
Our team includes former venture capitalists and startup founders who understand both sides of the funding equation.
Marcus Chen
Senior Financial Analyst"The biggest mistake I see is startups trying to make their numbers look better than reality. Investors have seen thousands of pitches. They know when cohort analysis doesn't add up or when growth rates are cherry-picked from the best months."
"Instead, show honest numbers with clear explanations. If you had a bad quarter, explain what you learned and how you're fixing it. That builds way more confidence than perfect-looking metrics that don't pass scrutiny."
Rebecca Foster
Venture Capital Advisor"I spent five years evaluating early-stage companies for a Tier 1 VC fund. The startups that got funded weren't always the ones with the best metrics – they were the ones who understood what their metrics meant and could defend their assumptions."
"When founders can walk me through their unit economics and explain why their customer acquisition cost will improve with scale, that tells me they understand their business. Raw numbers without context just waste everyone's time."